Webhook with Trello

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What is Webhook with Trello?
Webhook with Trello is an Automation Rule configuration that pushes a Trello card to a designated board and list whenever an idea meets a defined trigger, such as being selected for implementation.

The Webhook with Trello integration is configured through IdeaScale's Automation Builder and connects to a Trello board via Trello's API key, token, and list ID. This article explains how to construct the Webhook and connect it to a Trello account.

Role Permissions

Community Administrator: Can create, configure, test, and enable the Webhook with Trello Automation Rule.

TABLE OF CONTENTS

Payload Data
Creating the Automation Rule
Connecting to Trello
Testing and Enabling the Rule
Frequently Asked Questions

Payload Data

The following idea data can be sent to Trello through the Webhook Payload:

Submitter's Email Address
Submitter's Name
Idea Description
Idea Title
Idea URL

Note: The integration method is a Webhook triggered via IdeaScale's Automation Builder, connecting to the Trello platform.

Creating the Automation Rule

Select the Create button to start a new Automation Rule.
Enter a name in the Rule Name field.
Under Condition, use the drop-downs to build a condition for Idea and select the activity that should trigger the push to Trello (for example, an idea moving to a specified stage).
Under the Action category, select Execute Webhook in the Name section.
Select Save. A new set of options will appear.
Under Method Type, select Post.

Help Article for Automation

Connecting to Trello

In the URL field, paste the following: https://api.trello.com/1/cards?key=THIS_IS_WHERE_YOUR_KEY_GOES&token=THIS_IS_WHERE_YOUR_TOKEN_GOES&idList=THIS_IS_WHERE_YOUR_LIST_ID_GOES. This URL must be updated with data specific to the Trello account and board being used.
Log in to the Trello account that should create the cards.
Open a new tab and go to https://trello.com/app-key.
Copy the Key provided by Trello, return to IdeaScale, and replace THIS_IS_WHERE_YOUR_KEY_GOES with the copied Key.
In Trello, select the Token link, select Allow, and copy the Token provided. Return to IdeaScale and replace THIS_IS_WHERE_YOUR_TOKEN_GOES with the copied Token.
In Trello, go to Boards, select the target board, and open a card in the list where new cards should appear. Add .json to the end of the card's URL and press Enter to view the card's code, which contains the idList value.
Copy the idList value, return to IdeaScale, and replace THIS_IS_WHERE_YOUR_LIST_ID_GOES with the copied ID. The URL is now fully constructed.

Testing and Enabling the Rule

For Authentication Type, select No Auth.
Leave Parameters and Custom Headers blank.
Under Content Type, select JSON and paste the following into the Post Payload field: {"name": "{ideaTitle}", "desc": "{ideaDesc}", "urlSource": "{ideaUrl}", "pos": "top"}
Select Test. A new card should appear in the connected Trello account.
Select Enabled and save the Automation Rule.

Note: Once enabled, any idea meeting the Automation Rule's condition is pushed to the connected Trello board, allowing the delivery team to assign to-dos and track project completion.

Trello connectors with additional functionality can be configured with a Zapier Starter plan or above.

Frequently Asked Questions

What idea data can be sent to Trello through this Webhook?

The Payload can include the Submitter's Email Address, Submitter's Name, Idea Description, Idea Title, and Idea URL.

Which role can configure the Webhook with Trello Automation Rule?

A Community Administrator can create, configure, test, and enable this Automation Rule.

Can this integration do more than create a basic Trello card?

Additional Trello connector functionality can be configured with a Zapier Starter plan or above.

Related articles

Help Article for Automation

Last Updated: July 30, 2026