SWOT Analysis Brainstorm

The SWOT Analysis board serves as our collaborative platform for executing a comprehensive SWOT analysis. This tool will allow us to systematically capture our ideas, categorize them effectively, and derive meaningful insights into our competitive environment.

Brainstorming Objectives:

• To identify the internal strengths and weaknesses of our organization/project/product.
• To identify the external opportunities and threats facing our organization/project/product.
• To gain a shared understanding of our current situation and potential future challenges.

Total Timing: 60 minutes

Introduction - 10 Minutes

Brainstorming Instructions - 40 Minutes

Adjourn - 10 Minutes

Tips for Facilitators

Introduction (10 minutes)

• Welcome participants and thank them for their time.
• Briefly introduce yourself and your role (if relevant).
• Set the context: "Today, we're conducting a SWOT analysis to gain a clearer picture of where we stand and how we can best move forward."
• Explain the purpose and benefits of a SWOT analysis.
• Briefly review the four quadrants: Strengths, Weaknesses, Opportunities, and Threats.

Brainstorming Instructions (40 minutes)

• Activity 1: Individual Brainstorming (10 minutes)

• • Ask participants to individually brainstorm ideas for each of the four SWOT categories.
  • Instruct them to use the digital sticky notes on the board to capture their ideas. Use different colors for each quadrant.
  • Encourage them to be specific and concise.
    
    

• Activity 2: Group Sharing and Discussion (20 minutes)

• • Have participants share their ideas one quadrant at a time.
  • As ideas are shared, drag and drop the sticky notes to the appropriate quadrant on the SWOT matrix (which you've pre-created on the board).
  • Facilitate a discussion to clarify ideas, identify common themes, and address any questions.
    
    
• Activity 3: Compare and Contrast categories (30 minutes) (Optional)
  • Compare strengths with weaknesses, opportunities and threats in order to identify new approaches. Repeat this brainstorming by comparing the groups opportunities with threats and weaknesses. Continue with the remaining categories.
    
    

• Activity 4: Prioritization and Action Planning (10 minutes)

• • Use dot voting or another prioritization method to identify the most significant items in each quadrant.
  • Briefly discuss potential strategies or actions based on the prioritized items.

Adjourn (10 minutes)

• Summarize the key takeaways from the SWOT analysis.
• Capture any action items or next steps on the board.
• Assign owners to action items (if applicable).
• Thank participants for their contributions.

Tips for Facilitators

• Keep it visual: Use the digital whiteboard effectively to make the process engaging and easy to follow.
• Encourage participation: Ensure everyone has a chance to contribute their ideas.
• Stay focused: Keep the discussion on track and within the allotted time.
• Promote constructive dialogue: Foster an environment where participants feel comfortable sharing their perspectives.
• Capture everything: Ensure all ideas are recorded on the board.

This SWOT analysis framework will help you guide a productive and insightful session. Remember to adapt the timing and activities based on your specific needs and the complexity of the topic. Good luck!