Storyboard Brainstorm

The Storyboard board serves as our collaborative platform for visualizing the user journey in a structured manner. It allows us to represent each step of the user's experience, incorporating images, annotations, and concepts that enhance the narrative.

Brainstorming Objectives:

• To visually map out a user's journey and experience in a given scenario.
• To identify potential pain points, opportunities for improvement, and key touchpoints in the user experience.
• To foster empathy and understanding of the user's perspective.

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Timing: 90 minutes

Introduction - 10 Minutes

Brainstorming Instructions - 70 minutes

Adjourn - 10 Minutes

Tips for Facilitators

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Introduction (10 minutes)

• Welcome participants and set a collaborative tone.
• Briefly introduce yourself and the purpose of the workshop.
• Define the user and scenario: Clearly describe the user persona and the specific scenario you'll be storyboarding. (e.g., "Today, we're focusing on how a first-time customer interacts with our new mobile app.")
• Explain the value of storyboarding in understanding user experience.
• Briefly review the elements of a storyboard (e.g., visuals, captions, dialogue).

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Brainstorming Instructions (70 minutes)

• Activity 1: Scenario Breakdown (15 minutes)

• • As a group, break down the user scenario into key steps or stages.
  • Use the Whiteboard to create a simple linear flow of the steps.
  • Encourage participants to consider all potential touchpoints and interactions.
    
    

• Activity 2: Visual Storytelling (40 minutes)

• • Divide participants into smaller groups (if applicable).
  • Assign each group a specific stage or set of steps in the scenario.
  • Instruct them to create a visual representation of their assigned stage(s) using the drawing tools, images, and sticky notes on the whiteboard.
  • Encourage creativity and diverse perspectives in the visuals.
    
    

• Activity 3: Discussion and Refinement (15 minutes)

• • Have each group present their storyboard section to the larger group.
  • Facilitate a discussion to gather feedback, identify pain points, and brainstorm potential improvements.
  • Use the whiteboard to capture key insights and action items.

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Adjourn (10 minutes)

• Summarize the key takeaways from the storyboarding exercise.
• Highlight areas of the user experience that need attention or improvement.
• Identify any next steps or follow-up actions.
• Thank participants for their contributions.

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Tips for Facilitators

• Set the scene: Use images and visual cues on the whiteboard to create an immersive environment.
• Embrace simplicity: Encourage participants to use simple drawings and visuals to convey their ideas.
• Focus on the user: Keep the discussion centered on the user's perspective and needs.
• Capture the narrative: Use captions and dialogue bubbles to add context and detail to the visuals.
• Facilitate collaboration: Encourage open communication and idea sharing among participants.

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This storyboard brainstorm framework will help you guide a creative and insightful session. Remember to adapt the timing and activities based on your specific needs and the complexity of the scenario.

Have fun!