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      Facilitator Guide: Storyboard Brainstorm

      An IdeaScale Whiteboard facilitator guide for Storyboard Board

      The Storyboard board serves as our collaborative platform for visualizing the user journey in a structured manner. It allows us to represent each step of the user's experience, incorporating images, annotations, and concepts that enhance the narrative.


      Brainstorming Objectives:

      • To visually map out a user's journey and experience in a given scenario.
      • To identify potential pain points, opportunities for improvement, and key touchpoints in the user experience.
      • To foster empathy and understanding of the user's perspective.

      Timing: 90 minutes

      Introduction - 10 Minutes

      Brainstorming Instructions - 70 minutes

      Adjourn - 10 Minutes

      Tips for Facilitators

      Introduction (10 minutes)

      • Welcome participants and set a collaborative tone.
      • Briefly introduce yourself and the purpose of the workshop.
      • Define the user and scenario: Clearly describe the user persona and the specific scenario you'll be storyboarding. (e.g., "Today, we're focusing on how a first-time customer interacts with our new mobile app.")
      • Explain the value of storyboarding in understanding user experience.
      • Briefly review the elements of a storyboard (e.g., visuals, captions, dialogue).

      Brainstorming Instructions (70 minutes)

      • Activity 1: Scenario Breakdown (15 minutes)
        • As a group, break down the user scenario into key steps or stages.
        • Use the Whiteboard to create a simple linear flow of the steps.
        • Encourage participants to consider all potential touchpoints and interactions.

      • Activity 2: Visual Storytelling (40 minutes)
        • Divide participants into smaller groups (if applicable).
        • Assign each group a specific stage or set of steps in the scenario.
        • Instruct them to create a visual representation of their assigned stage(s) using the drawing tools, images, and sticky notes on the whiteboard.
        • Encourage creativity and diverse perspectives in the visuals.

      • Activity 3: Discussion and Refinement (15 minutes)
        • Have each group present their storyboard section to the larger group.
        • Facilitate a discussion to gather feedback, identify pain points, and brainstorm potential improvements.
        • Use the whiteboard to capture key insights and action items.

      Adjourn (10 minutes)

      • Summarize the key takeaways from the storyboarding exercise.
      • Highlight areas of the user experience that need attention or improvement.
      • Identify any next steps or follow-up actions.
      • Thank participants for their contributions.

      Tips for Facilitators

      • Set the scene: Use images and visual cues on the whiteboard to create an immersive environment.
      • Embrace simplicity: Encourage participants to use simple drawings and visuals to convey their ideas.
      • Focus on the user: Keep the discussion centered on the user's perspective and needs.
      • Capture the narrative: Use captions and dialogue bubbles to add context and detail to the visuals.
      • Facilitate collaboration: Encourage open communication and idea sharing among participants.

      This storyboard brainstorm framework will help you guide a creative and insightful session. Remember to adapt the timing and activities based on your specific needs and the complexity of the scenario.

      Have fun!