--- title: Lean Canvas Brainstorm description: An IdeaScale Whiteboard facilitator guide for Lean Canvas Brainstorm --- [Skip to content](https://help.ideascale.com/lean-canvas-brainstorm#main-content) English Show submenu for translations [![IdeaScale](https://help.ideascale.com/hs-fs/hubfs/ideascale-logo.png?width=223&height=31&name=ideascale-logo.png)](https://help.ideascale.com/?hsLang=en) Open main navigation Close main navigation - English Show submenu for translations - [Go to ideascale.com](https://ideascale.com/) [Go to ideascale.com](https://ideascale.com/) Hi!👋 How can we help you today? - There are no suggestions because the search field is empty. 1. [IdeaScale Support Center](https://help.ideascale.com/?hsLang=en) 2. [IdeaScale Whiteboard](https://help.ideascale.com/ideascale-whiteboard?hsLang=en) 3. [Facilitator Guides](https://help.ideascale.com/ideascale-whiteboard?hsLang=en#facilitator-guides) # Lean Canvas Brainstorm ## An IdeaScale Whiteboard facilitator guide for Lean Canvas Brainstorm This IdeaScale Whiteboard will be our collaborative space for creating a Lean Canvas. We'll use its features to define and connect the core elements of the business model, as shown in the provided image. ![Lean Canvas-png](https://help.ideascale.com/hs-fs/hubfs/Lean%20Canvas-png.webp?width=670&height=380&name=Lean%20Canvas-png.webp) **Brainstorming Objectives:** - To develop a concise and actionable business model for a new or existing venture. - To identify key assumptions and prioritize areas for validation. - To use the whiteboard to visually represent and iterate on the Lean Canvas. --- ### **Timing:** 90 minutes [Introduction - 15 Minutes](https://help.ideascale.com/lean-canvas-brainstorm#Introduction) [Brainstorming Instructions - 60 minutes](https://help.ideascale.com/lean-canvas-brainstorm#brainstorming) [Adjourn - 15 Minutes](https://help.ideascale.com/lean-canvas-brainstorm#adjourn) [Tips for Facilitators](https://help.ideascale.com/lean-canvas-brainstorm#tips) --- ### **Introduction (15 minutes)** - Welcome participants and introduce the concept of the Lean Canvas. - Explain the components of the Lean Canvas, as shown in the image: - - **Problem:** Identify the main problems your customers face. Focus on the top three issues they need solved. - **Customer Segments:** Describe the specific groups of people or businesses you're targeting. These are the users who will benefit most from your solution. - **Unique Value Proposition:** Clearly state what makes your product different and why customers should choose it. - **Solution:** Outline how your product addresses each of the key problems. This section should provide a simple overview of your solution. - **Channels:** List the ways you'll reach your customers, such as social media, partnerships, or direct sales. - **Revenue Streams:** Describe how your business will make money from this solution. Include all potential sources of income. - **Cost Structure:** Outline the main costs involved in running your business, such as production, marketing, or staffing. - **Key Metrics:** Define the key numbers that show whether your business is succeeding, like user growth or revenue. - **Unfair Advantage:** Identify any unique elements that give your business a competitive edge. - Explain how to use the digital sticky notes and whiteboard sections to capture information for each Lean Canvas element. - Clearly state the business or project that will be analyzed using the Lean Canvas. --- ### **Brainstorming Instructions (60 minutes)** - **Activity 1: Problem, Customer Segments, and Unique Value Proposition (25 minutes):** - - Begin by focusing on the **Problem**. Guide participants to identify the top problems faced by the target customers. - Then, move to **Customer Segments**. Define the specific groups of people or businesses being targeted. - Next, work on the **Unique Value Proposition**. Clearly articulate what makes the offering different and compelling to the customer. - Use digital sticky notes to capture information in the corresponding sections on the whiteboard. - **Activity 2: Solution, Channels, and Revenue Streams (20 minutes):** - - Shift the focus to the **Solution**. Outline the product or service and how it addresses the identified problems. - Then, define **Channels**. List the ways the business will reach and deliver value to customers. - Next, determine the **Revenue Streams**. Describe how the business will generate income. - Use digital sticky notes to capture information in the respective sections on the whiteboard. - **Activity 3: Cost Structure, Key Metrics, and Unfair Advantage (15 minutes):** - - Conclude by defining the **Cost Structure**. Outline the major expenses involved in the business. - Then, identify **Key Metrics**. Determine the important measures of success for the business. - Finally, define the **Unfair Advantage**. Identify any unique elements that provide a competitive edge. - Use digital sticky notes to capture information in the corresponding sections on the whiteboard. --- ### **Adjourn (15 minutes)** - Summarize the completed Lean Canvas, highlighting the key elements of the business model. - Discuss the next steps for validating assumptions and iterating on the canvas. - Capture the final Lean Canvas on the whiteboard and distribute it to participants. - Thank participants for their contributions. --- ### **Tips for Facilitators** - Encourage participants to be concise and focus on the most important information for each section. - Promote a discussion that challenges assumptions and explores different perspectives. - Use the digital whiteboard to visually organize the Lean Canvas and its components. - Facilitate the process to ensure all sections are completed and the connections between them are explored. - Emphasize the iterative nature of the Lean Canvas and the importance of continuous improvement. --- Last Updated: June 18, 2026 - 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