Skip to content
English
  • There are no suggestions because the search field is empty.

Buyer Persona Brainstorm

An IdeaScale Whiteboard facilitator guide for Buyer Persona Brainstorm

This IdeaScale Whiteboard will be our collaborative workspace for building a comprehensive buyer persona. We'll use its features to capture and organize key information about our target customer.

Buyer Persona-png-1

Brainstorming Objectives:

  • To develop a detailed and empathetic understanding of the target customer.
  • To identify key customer demographics, psychographics, behaviors, and needs.
  • To create a shared vision of the ideal customer for product development and marketing.
  • To visually represent the buyer persona on the whiteboard.

Timing: 75 minutes

Introduction - 15 Minutes

Brainstorming Instructions - 50 minutes

Adjourn - 10 Minutes

Tips for Facilitators


Introduction (15 minutes)

  • Welcome participants and explain the importance of buyer personas in product development and marketing.
  • Introduce the key elements of a buyer persona: demographics, psychographics, goals, challenges, and motivations.
  • Explain how to use the digital sticky notes and other tools on the whiteboard to capture and organize information.
  • Set the context for the specific product or service being considered.

Brainstorming Instructions (50 minutes)

  • Activity 1: Demographic and Psychographic Profiling  (20 minutes)
    • Begin by gathering information about the target customer’s demographics (age, gender, location, income, etc.).
    • Then, explore their psychographics (values, interests, lifestyle, attitudes, etc.).
    • Use digital sticky notes to capture this information on the whiteboard, organizing them into relevant categories.
  • Activity 2: Goals, Challenges, and Motivations (20 minutes)
    • Identify the target customer’s primary goals related to the product or service.
    • Explore the challenges they face in achieving those goals.
    • Determine their key motivations for purchasing or using the product or service.
    • Use digital sticky notes to capture this information on the whiteboard, creating distinct sections for goals, challenges, and motivations.
  • Activity 3: Persona Synthesis and Visualization (10 minutes)
    • Synthesize the gathered information into a cohesive and representative buyer persona.
    • Use the whiteboard to create a visual representation of the persona, including a name, image, and key characteristics.
    • Ensure the persona reflects the collective understanding of the target customer.

Adjourn (10 minutes)

  • Summarize the key characteristics and insights of the developed buyer persona.
  • Discuss how the persona will be used to inform product development, marketing, and sales strategies.
  • Capture the final buyer persona on the whiteboard and distribute it to participants.
  • Thank participants for their contributions.

Tips for Facilitators

  • Encourage participants to think empathetically about the target customer.
  • Use specific examples and scenarios to illustrate the persona’s characteristics.
  • Ensure the persona is grounded in data and research, not just assumptions.
  • Use the digital whiteboard to visually represent the persona and its key attributes.
  • Facilitate a discussion to ensure everyone has a shared understanding of the persona.


Last Updated: September 22, 2025