Buyer Persona Brainstorm

An IdeaScale Whiteboard facilitator guide for Buyer Persona Brainstorm

This IdeaScale Whiteboard will be our collaborative workspace for building a comprehensive buyer persona. We'll use its features to capture and organize key information about our target customer.

Brainstorming Objectives:

• To develop a detailed and empathetic understanding of the target customer.
• To identify key customer demographics, psychographics, behaviors, and needs.
• To create a shared vision of the ideal customer for product development and marketing.
• To visually represent the buyer persona on the whiteboard.

Timing: 75 minutes

Introduction - 15 Minutes

Brainstorming Instructions - 50 minutes

Adjourn - 10 Minutes

Tips for Facilitators

Introduction (15 minutes)

• Welcome participants and explain the importance of buyer personas in product development and marketing.
• Introduce the key elements of a buyer persona: demographics, psychographics, goals, challenges, and motivations.
• Explain how to use the digital sticky notes and other tools on the whiteboard to capture and organize information.
• Set the context for the specific product or service being considered.

Brainstorming Instructions (50 minutes)

• Activity 1: Demographic and Psychographic Profiling  (20 minutes)

• • Begin by gathering information about the target customer’s demographics (age, gender, location, income, etc.).
  • Then, explore their psychographics (values, interests, lifestyle, attitudes, etc.).
  • Use digital sticky notes to capture this information on the whiteboard, organizing them into relevant categories.

• Activity 2: Goals, Challenges, and Motivations (20 minutes)

• • Identify the target customer’s primary goals related to the product or service.

• • Explore the challenges they face in achieving those goals.
  • Determine their key motivations for purchasing or using the product or service.
  • Use digital sticky notes to capture this information on the whiteboard, creating distinct sections for goals, challenges, and motivations.

• Activity 3: Persona Synthesis and Visualization (10 minutes)

• • Synthesize the gathered information into a cohesive and representative buyer persona.
  • Use the whiteboard to create a visual representation of the persona, including a name, image, and key characteristics.
  • Ensure the persona reflects the collective understanding of the target customer.

Adjourn (10 minutes)

• Summarize the key characteristics and insights of the developed buyer persona.
• Discuss how the persona will be used to inform product development, marketing, and sales strategies.
• Capture the final buyer persona on the whiteboard and distribute it to participants.
• Thank participants for their contributions.

Tips for Facilitators

• Encourage participants to think empathetically about the target customer.
• Use specific examples and scenarios to illustrate the persona’s characteristics.
• Ensure the persona is grounded in data and research, not just assumptions.
• Use the digital whiteboard to visually represent the persona and its key attributes.
• Facilitate a discussion to ensure everyone has a shared understanding of the persona.