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      Business Model Canvas Brainstorm

      An IdeaScale Whiteboard facilitator guide for Business Model Canvas Brainstorm

      This IdeaScale Whiteboard will be our collaborative workspace for constructing and analyzing the Business Model Canvas. We'll use its features to visually represent each component and facilitate discussion.


      Brainstorming Objectives:

      • To visually map out the key components of a business model.
      • To identify potential opportunities and challenges within each component.
      • To foster a shared understanding of the business model among stakeholders.
      • To use the whiteboard to create and refine the Business Model Canvas.

      Timing: 90 minutes

      Introduction - 15 Minutes

      Brainstorming Instructions - 60 minutes

      Adjourn - 10 Minutes

      Tips for Facilitators

      Introduction (15 minutes)

      • Welcome participants and introduce the Business Model Canvas framework.
      • Briefly explain each of the nine building blocks: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships, and Cost Structure.
      • Emphasize the interconnectedness of the building blocks.
      • Explain how to use the digital sticky notes on the whiteboard to fill in each section of the canvas.
      • Set the context for the specific business or project being analyzed.

      Brainstorming Instructions (60 minutes)

      • Activity 1: Individual Brainstorming (30 minutes)
        • Divide the participants into smaller groups, or assign each group 2-3 sections of the canvas.
        • Instruct each group to individually brainstorm ideas for their assigned building blocks, using digital sticky notes.
        • Encourage participants to be specific and concise, focusing on key elements.
      • Activity 2: Group Sharing and Canvas Construction (20 minutes)
        • Have each group share their ideas for their assigned building blocks.
        • Facilitate a discussion to clarify ideas and identify common themes.
        • As ideas are shared, populate the Business Model Canvas on the whiteboard, organizing the sticky notes within the appropriate building blocks.
      • Activity 3: Interconnections and Analysis (10 minutes)
        • Facilitate a discussion about the interconnections between the building blocks.
        • Identify potential synergies and conflicts within the business model.
        • Explore potential opportunities for innovation and improvement.

      Adjourn (15 minutes)

      • Summarize the key insights and findings from the Business Model Canvas analysis.
      • Discuss potential next steps or action items for refining the business model.
      • Capture the final Business Model Canvas on the whiteboard.
      • Thank participants for their contributions.

      Tips for Facilitators

      • Ensure everyone has a clear understanding of the Business Model Canvas framework.
      • Encourage active participation from all attendees.
      • Use the digital whiteboard to visually represent the canvas and its components.
      • Keep the discussion focused and within the allotted time.
      • Facilitate the discussion to explore the interconnections between building blocks.
      • Ensure that the final canvas reflects the group's consensus.